If your sites use Google services like Ad Manager, AdMob, and AdSense, to comply with Google’s EU policy, you have to collect explicit consent with IAB TCF 2.0 CMP UniConsent to display personalization ads or use user’s personal data.

There is also a type of ads supported with Google’s products not using user’s personal data called ‘Limited Ads’. It means serving non-personalized ads or no ads at all to the EU users without consent collected.

Are you aware of GDPR dark patterns? - If you are handling any kind of user data or running advertising trackers, you will know about complying to the likes of data regulations like the GDPR.

Recently the IAB (Interactive Advertising Bureau) has released amendments to the CCPA agreement for compliance.

The popular web comment system Disqus, a US company owned by Zeta Global has been under fire recently by the Norwegian Data Protection authority for breaking rules and failing to comply with GDPR (General Data Protection Regulations) and utilising web tracking IDs for website visitors without user consent.

Google FLoC is a solution aiming to replace the third-party cookies. It runs on your browser, so compared to third-party cookies where companies have access to all your browsing history, FLoC does help to reduce that kind of data collection.

UniConsent Script (UnicScript) is a metadata script designed by UniConsent CMP and available on the sites installed UniConsent CMP. It allows website owners and publishers to manage the third party scripts or other on-page elements based on the user’s consent choices.

UniConsent is a universal consent manager with support for many ad-vendors and consent solutions. UniConsent was one of the first vendors to fully support AMP content, allowing publishers to easily comply with data regulations around the world.

On the 18th of February 2021, the Interactive Advertising Bureau Canada (IAB Canada) released a draft for their new Canadian Transparency and Consent Framework (TCF Framework) for public comment.

A fashion brand based in the UK called Just Hype Ltd, started as a self-funded project and is now facing penalties of up to £60,000 for breaking PECR.

The Information Commissioner’s Office (‘ICO’) in the UK issued a penalty notice and a fine of £10,000 for sending 491,995 direct marketing emails for face masks between 23 August 2019 and 7 April 2020 to subscribers without valid consent.

Family Service is a marketing company that distributes pink boxes that include samples, special offers and information sheets for future parents.

Google has enforced the IAB TCF 2.0 policy on 15th Jan 2021. Publishers have not prepared for it have already seen the impacts on advertising revenue.

We have found nine most common mistakes of IAB TCF CMP implementation by analysing some top global websites. Just installing an IAB TCF CMP doesn’t mean you have the correct CMP implementation, it is compliant with GDPR, CCPA and no revenue loss.

The US-based company Grindr has 13.7 million active users, of which thousands reside in Norway.

Grindr is being fined €10M by Norwegian data protection authorities because of sharing user data to the advertisers through Twitter’s mobile advertising product MobPub without collecting and manage consent.

The CNIL punishes a company accused of sending spam email in the French. The company is fined €7,300 by the CNIL for breaching of the GDPR on December 31, 2020.

On 13 January 2021, the Spanish data protection authority issued the largest penalty under the GDPR because valid consent is not obtained before processing personal data.

IAB EU has made some changes to the existing IAB TCF 2.0 and updated the version to be IAB TCF 2.1. This article will explain what is the background, the changes and the deadline of IAB TCF 2.1.

There are more changes in the IAB TCF 2.0, Google Ad Manager, Prebid.js ecosystem over the past months. The questions about CMP are still there for most publishers…