Google's Limited Ads and TCF 2.0 Consent

18 November 2021
Google's Limited Ads and TCF 2.0 Consent

If your sites use Google services like Ad Manager, AdMob, and AdSense, to comply with Google’s EU policy, you have to collect explicit consent with IAB TCF 2.0 CMP UniConsent to display personalization ads or use user’s personal data.

There is also a type of ads supported with Google’s products not using user’s personal data called ‘Limited Ads’. It means serving non-personalized ads or no ads at all to the EU users without consent collected.

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9 Most Common Mistakes of IAB TCF CMP implementation

02 February 2021
9 Most Common Mistakes of IAB TCF CMP implementation

Google has enforced the IAB TCF 2.0 policy on 15th Jan 2021. Publishers have not prepared for it have already seen the impacts on advertising revenue.

We have found nine most common mistakes of IAB TCF CMP implementation by analysing some top global websites. Just installing an IAB TCF CMP doesn’t mean you have the correct CMP implementation, it is compliant with GDPR, CCPA and no revenue loss.

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GDPR Summary: Website GDPR Compliance Guide

16 April 2019
GDPR Summary: Website GDPR Compliance Guide

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