9 most common mistakes of IAB TCF CMP implementation

02 February 2021
9 most common mistakes of IAB TCF CMP implementation

Google has enforced the IAB TCF 2.0 policy on 15th Jan 2021. Publishers have not prepared for it have already seen the impacts on advertising revenue.

We have found nine most common mistakes of IAB TCF CMP implementation by analysing some top global websites. Just installing an IAB TCF CMP doesn’t mean you have the correct CMP implementation, it is compliant with GDPR, CCPA and no revenue loss.

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GDPR Summary: Website GDPR Compliance Guide

16 April 2019
GDPR Summary: Website GDPR Compliance Guide

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