Family Service in Belgium is fined 50,000 euro for GDPR consent violations and transparency

Family Service is a marketing company that distributes pink boxes that include samples, special offers and information sheets for future parents.

Belgian DPA found the company transferred personal data to third parties, including data brokers, without valid consent on the part of the customer, and without the provision of sufficient information.

The consent given by the customers for these transfers of data were not valid, as consent was clearly not informed, but also not specific or freely given.

'Freely given consent' means lacking of consent don't involve the loss of some benefits.

Given the size of the company, this is a considerable amount, but the BE DPA decided that a significant sanction was needed as the business model of Family Service is clearly not compliant with the GDPR on 27 January 2021.

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