Use unified technical standards and framework on privacy for privacy laws and regulations across the global marketplace.
Global Privacy Control (GPC) is a proposed specification designed to allow Internet users to notify businesses of their privacy preferences, such as whether or not they want their personal information to be sold or shared.
app.get('/', function (req, res) { const gpcValue = req.header('Sec-GPC') if (gpcValue === '1') { // signal detected, do something } })
const gpcValue = navigator.globalPrivacyControl if (gpcValue) { // signal detected, do something };
GPC was initially introduced at the World Wide Web Consortium (W3C) Privacy Community Group (Privacy CG) in April 2020.
The introduction of privacy regulations such as the CCPA and the newly passed California Privacy Rights Act (CPRA) give consumers the legal right to opt out of the sale of their data, including via automated means such as a browser-based Global Privacy Control. Two months ago, we announced the initial experimental phase of GPC and are excited to see its growing adoption in the marketplace.
UniConsent CMP sync the Global Privacy Control signals with IAB CCPA, VDPA consent signals, you can enable this feature for US users in your UniConsent CMP dashboard.
Use a consent management platform like UniConsent to offer consumers full control of data collection, opt-out features, manage the preferences communication.
Get started to make your website and application compliant for EU GDPR, US CPRA, CA PIPEDA etc
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