Google Consent Mode for Google Tags

Google Consent Mode for Google Tags

UniConsent CMP works with Google Consent Mode allows you to adjust how your Google tags behave based on the consent status of your users.

How Google Consent Mode works

Google Consent Mode allows a website integrate with UniConsent CMP and adjust Google tag behavior based on consent. You can block Google Analtyics cookies, Google Ads cookies on your website with UniConsent's Google Consent Mode support. UniConsent integrates with Global site tag (gtag.js) or Google Tag Manager to support Google Consent Mode. Google Consent Mode works with Google Analytics with analytics_storage signals and Google’s ad platforms with ad_storage signals.

Google products support Google Consent Mode:

• Google Ads (including Google Ads Conversion Tracking and Remarketing)
• Google Analytics
• Floodlight
• Conversion Linker

How to setup Google Consent Mode:

1. Put the following tag at the top of your website:

window.dataLayer = window.dataLayer || [];
function gtag() { window.dataLayer.push(arguments); }
gtag('consent', 'default', {
  ad_storage: 'denied',
  analytics_storage: 'denied',
  wait_for_update: 500,
  region: ['GB', 'DE']
});

2. Integrate with UniConsent callback API to grant Google cookies and tracking:

gtag('consent', 'update', {
  ad_storage: 'granted',
  analytics_storage: 'granted'
}); 

Compared with the other CMP, Google Consent Mode is supported without tag changes.

Compare with the other CMP for GDPR / CCPA

Features	UniConsent CMP	Other Free CMP	Other Paid CMP
IAB Europe Transparency & Consent Framework
Customisable multiple stages
One-tag Implementation
Wordpress plugin
Multiple languages support
Google Tag Manager support
Tracking and Insight
Google DFP support
Header bidding support
JavaScript tags blocking and cookies blocking
Cookies scan and disclosing
Custom purpose
Support