TCF Canada is the Transparency and Consent Framework for digital advertising in Canada. It is a standardized set of policies and technical specifications designed to help companies comply with data protection regulations and provide transparency to users about how their data is being used in digital advertising.
TCF Canada applies to all companies involved in digital advertising in Canada, including publishers, advertisers, and advertising technology companies.
Implementing TCF Canada can help build trust with users by providing transparency about data usage in digital advertising. It can also help companies comply with data protection regulations and avoid potential legal issues related to data privacy.
TCF Canada provides a standard way for companies to communicate with users about data usage in digital advertising. This includes providing users with a list of vendors who may collect their data and allowing users to opt out of data collection or choose which vendors they want to allow.
To implement TCF Canada, you will need to use a compliant consent management platform (CMP) that supports the framework. You will also need to update your website or app code to integrate the UniConent CMP and ensure that you are properly communicating data privacy choices to your users. It is recommended to work with a TCF Canada certified CMP partner for a smooth implementation process. UniConsent CMP is a TCF Canada certified CMP partner.