IAB TCF v2 FAQ

When should we start switching to IAB TCF v2 CMP?

We would recommend switching from 1st May 2020 which is the date of TCF v2 official support by all vendors. But we can help with the testing from 1st April 2020 when all vendors are joining IAB TCF V2.

What is the deadline of IAB TCF v2 CMP switchover?

The deadline is 15th August 2020. Google's deadline is 15th Jan 2021. But don't wait until the last minute.

Why are there errors in the report from Google Adsense and Google Ad Manager?

You have not set up your TCF v2 CMP to support Google correctly or have not set up your CMP to work with the v2 changes. You will see revenue loss once Google enforces TCF v2.

Can you help with the IAB TCF 2.0 CMP migration?

Yes, we provide live chat support and guide you on testing and migration to make sure the CMP is integrated correctly. No matter your organization type or size, UniConsent can simplify the process.

What happens if I don't switch to UniConsent v2 CMP after 15th August 2020?

You might see the advertising revenue drop because the vendors will stop supporting the TCF v1.1 signals after this date.

Still have questions about IAB TCF v2 CMP switchover?

Contact Us: [email protected]

Timeline of UniConsent v2 switchover for IAB TCF v2 CMP

As a registered CMP of IAB TCF supports TCF v1 and TCF v2, UniConsent follows the following switchover dates defined by IAB Europe.

The transition period of the switchover: 1st April – 29th June 2020.

TCF v2 beta production support starts from 1st April 2020.

TCF v2 official support starts from 1st May 2020.

IAB Europe will continue to support TCF v1.1 until 15th August 2020.