Consent Management Platform (CMP) for Websites and Apps

Collect, store and share user consent across your websites and apps with one tag. UniConsent is a Google-certified CMP and certified IAB TCF CMP for GDPR, CCPA and US state privacy laws.

What is a consent management platform?

A consent management platform (CMP) is software that asks visitors for permission before a website or app collects their personal data, records each choice, and shares it with the tags and ad partners that need it. Businesses use a CMP to collect GDPR consent, honour CCPA opt-outs, and send the consent signals that Google and IAB TCF vendors expect.

The cookie banner is only the part visitors see. A consent management platform also scans for cookies, blocks tags until consent is given, keeps proof of consent, and lets visitors change their choice at any time.

All in One Consent Compliance Solution

Integrate all your publishing and marketing system with one platform and manage consent and privacy options in one place: advertising system, analytics system, marketing system, DMP and CDP.

Certified by Google and IAB Europe

UniConsent is a Google-certified CMP for AdSense, Ad Manager and AdMob, and a certified IAB Europe TCF CMP, so Google and IAB vendors accept your consent signals.

Why is consent management important?

Privacy laws such as GDPR, the ePrivacy Directive and CCPA require websites to ask for consent, or offer an opt-out, before personal data is collected through cookies and tags. Without valid consent signals, Google and IAB TCF ad partners can limit personalised ads and measurement in Europe.

Consent Management Solution

Keep your business under regulation compliance and growing without having to worry. Make the compliance process easy to understand and control. Not only cookie banners, but consent management, control and insight.


What the UniConsent consent management platform does

Auto Cookie discovery and disclosure

UniConsent scans websites and discovers cookies automatically. It is a legal requirement to disclose how you use cookies on websites based on privacy regulation.

GDPR explicit cookie consent collection

Cookie consent is not only the legal requirement for publishers. DSPs and demand sides will only bid on impressions with proper GDPR consent. UniConsent ensures the use of compliant GDPR consent signals to your demand partners.

Google Consent Mode v2

Certified Google CMP with advanced consent signals for Analytics and Ads.

IAB TCF

Certified IAB Europe Transparency & Consent Framework CMP.

Tag Blocking

Block JavaScript tags and cookies until valid consent is collected, as required by GDPR.

Consent Audit Trail

Immutable, timestamped log of every consent event. Search by user, export for audits. Included in the Pro plan, or as an add-on for Basic and Value plans.

Customisable consent manager

10+ prebuilt banner templates. Match your brand with custom colours, fonts, and positioning.

Consent Insights

Daily and monthly consent and opt-out rates by policy, region, site, device and SDK version.

Global Privacy Control

Detect and honour GPC browser signals for automatic opt-out.

Mobile SDK

iOS, Android, Flutter, and React Native with Apple ATT integration. The same consent experience on your website and in your apps.

Fast and Reliable

Ensures high performance, low latency, and reliability crucial for digital publishers, large networks, programmatic ad stacks, SaaS, and e-commerce websites.

Technical Support

Expert problem-solving for GDPR CMP-related issues. Dedicated support team for seamless GDPR/CCPA CMP integration.

How to choose a consent management platform

Check these points before you choose a CMP. UniConsent covers every one of them.

  1. Google and IAB certification: To serve Google ads to visitors in the EEA, the UK and Switzerland, Google requires a Google-certified CMP that uses the IAB TCF. Check that the CMP holds both certifications. IAB TCF v2 CMP →
  2. Google Consent Mode v2: Google Ads and Google Analytics need the ad_user_data and ad_personalization signals for visitors in the EEA, the UK and Switzerland. The CMP should set them for you. Google Consent Mode CMP →
  3. Every privacy law you face: GDPR opt-in consent, CCPA and US state opt-outs, Global Privacy Control and IAB GPP from one setup, with the right banner and legal text for each region.
  4. Cookie scanning and tag blocking: The CMP should find the cookies on your site and hold back scripts until visitors agree. Run a free scan to see which cookies your site sets today. Website Cookie Checker →
  5. Proof of consent: GDPR requires you to be able to demonstrate consent. Look for timestamped consent records you can search when a regulator or partner asks. Consent Audit Trail →
  6. Easy setup on every platform: One tag, 52+ languages and ready integrations for WordPress, Shopify, Google Tag Manager and mobile apps keep setup short. Features →
  7. Clear pricing: UniConsent has a free plan for one website with up to 50,000 users per month, and paid plans from £20 per month. Pricing →

Streamline GDPR / CCPA privacy law compliance

Website cookie consent management, GDPR cookie banner and data subject requests management solution for digital publishers, SaaS, Marketing, E-commerce websites.

As an independent consent management platform, certified IAB CMP for prebid header bidding. UniConsent provides full support and compliance for IAB TCF, Google Ad Manager, Remarketing tags, Facebook Pixel, Google Analytics, Cookie Auditing and disclosure, a Consent based tag manager with full integration for consent analytics.

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Frequently Asked Questions

What is a consent management platform (CMP)?

A consent management platform is software that collects, stores and shares visitor consent for cookies and personal data. It shows the consent banner, blocks tags until consent is given, records each choice as proof, and passes consent signals such as IAB TCF and Google Consent Mode to ad and analytics partners.

What is the difference between a CMP and a cookie banner?

The cookie banner is the notice visitors see. The CMP is the system behind it: it decides which banner to show in each region, blocks or loads tags, stores consent records, and sends the consent string to your vendors.

Do I need a consent management platform?

If your website or app uses analytics, advertising or other non-essential cookies and has visitors from the EU, the UK or US states with privacy laws, you need a way to collect and record consent or opt-outs. Google also requires a Google-certified CMP to serve ads with AdSense, Ad Manager or AdMob to users in the EEA, the UK and Switzerland.

Is UniConsent a Google-certified CMP?

Yes. UniConsent is a Google-certified CMP and a certified IAB Europe TCF CMP. It also supports Google Consent Mode v2, IAB GPP, Global Privacy Control and Microsoft UET Consent Mode.

How much does a consent management platform cost?

UniConsent has a free plan for one website with up to 50,000 users per month. Paid plans start at £20 per month for up to 300,000 users and three websites, with IAB TCF, CCPA, US state privacy and GPP included.

How long does it take to set up a CMP?

Most websites are live in minutes: add one UniConsent tag to your site or Google Tag Manager, or install the WordPress plugin or Shopify app, then pick a banner template and the regions you need.

Get started to make your website and application compliant for EU GDPR, US CPRA, CA PIPEDA etc

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