The Global Privacy Platform (GPP) stands as a pivotal initiative by the IAB Tech Lab, revolutionizing privacy and consent management across digital media landscapes. This platform is designed to harmonize technical standards in privacy, offering a unified framework that ensures compliance with various privacy laws and regulations worldwide. By doing so, GPP aims to simplify adherence to privacy norms for online advertising businesses operating globally.
As of the latest update, the Global Privacy Platform operates on version 1.1. This version signifies the continuous evolution of GPP, incorporating advanced features and enhanced capabilities to meet the ever-changing demands of digital privacy.
The Global Privacy Platform brings numerous benefits to publishers, including:
While GPP is built upon the foundation of the existing TCF 2.2 framework, it distinguishes itself by supporting a broader range of privacy formats and signals. It encompasses both existing and emerging privacy norms, serving as a comprehensive solution. The platform focuses on developing a unified architecture for encoding and transmitting user consent and privacy choices, including metadata on the context of these choices and any additional jurisdictional or legal restrictions.
The GPP Consent Management API 1.1 is specially designed for web applications, streamlining the process of managing user consent and privacy preferences in the digital domain.
GPP extends its support to mobile applications by standardizing storage locations and naming conventions for GPP data. This consistency ensures that ad tags embedded in mobile apps can easily access and interpret GPP data, maintaining uniformity across platforms.
The IAB Tech Lab unveiled the first Request for Comments (RFC) on the Global Privacy Platform specification in March 2021. Subsequently, a public comment period for the platform was initiated on June 1, 2022, inviting feedback and suggestions for a duration of 60 days.
To comply with and effectively implement the Global Privacy Platform, publishers and advertisers can leverage consent management platform like UniConsent. These platforms offer comprehensive solutions for consumer data control, including opt-out features and efficient management of preference communications.
Find more about GPP 1.1 API.