Microsoft UET Certified CMP

Certified Microsoft UET CMP

UniConsent is a certified Microsoft UET (Universal Event Tracking) Consent Management Platform. As a certified CMP, UniConsent automatically communicates user consent preferences to Microsoft Advertising tags, ensuring your UET implementation respects user privacy choices and complies with data protection regulations including GDPR, UK GDPR, and ePrivacy Directive.

When a user interacts with the UniConsent consent banner, the consent decision is passed directly to Microsoft UET via the ad_storage consent signal. If consent is denied, UET stops writing first-party cookies and stops writing third-party cookies for advertising purposes, while still allowing read-only access to third-party cookies for fraud and spam prevention.

How Microsoft UET Consent Mode Works

Microsoft UET Consent Mode adjusts the behavior of UET tags based on user consent. The consent signal is controlled through the ad_storage property:

UniConsent sets the default consent state to denied and automatically updates it to granted when the user provides consent. This ensures no advertising cookies are set before the user makes a choice.

Why Use a Certified Microsoft UET CMP

Using a certified CMP like UniConsent for Microsoft UET integration provides several advantages:

• Automatic consent signal forwarding: UniConsent automatically sends consent updates to Microsoft UET without additional code or configuration.
• Compliance by default: The default consent state is set to denied, ensuring no tracking occurs before user consent.
• Cross-platform consistency: UniConsent manages consent for Microsoft Advertising alongside Google, Meta, and other platforms from a single consent banner.
• Certified integration: UniConsent is officially certified by Microsoft as a UET CMP, ensuring the integration meets Microsoft's technical requirements.

Integration with Microsoft Advertising

UniConsent CMP works with Microsoft Advertising (formerly Bing Ads) to manage consent for conversion tracking, remarketing, and audience targeting. When consent is granted, UET tags operate normally, tracking conversions and building remarketing audiences. When consent is denied, UET respects the user's choice and limits data collection accordingly.

This integration is essential for advertisers targeting users in the European Economic Area, the United Kingdom, and other regions where consent is required before setting advertising cookies.

UniConsent: Multi-Platform Certified CMP

UniConsent is not only a certified Microsoft UET CMP but also a certified Google CMP Gold tier partner and a certified IAB TCF CMP for EU and Canada. This means you can manage consent for Microsoft Advertising, Google Ads, Google Analytics, and programmatic advertising through IAB TCF, all from a single UniConsent implementation.