Understand the Digital Personal Data Protection Act (DPDP), its implications for individuals and businesses, and how UniConsent can simplify compliance.
The Digital Personal Data Protection Act, 2023, provides a legal framework for protecting digital personal data in India. It strikes a balance between the individual's right to privacy and the lawful need for data processing. The Act came into effect on August 11, 2023, and applies to personal data processed within India and to entities outside India offering goods or services to Indian residents. Entities that fail to comply face substantial penalties, with fines reaching up to ₹250 crore for serious violations.
The DPDP Act focuses on transparency, accountability, and individual empowerment. Consent must be free, specific, informed, and unambiguous, giving individuals control over their data. Data collection is restricted to information necessary for a disclosed and specific purpose. Organizations must implement robust security measures to prevent unauthorized access, misuse, or data breaches. The Act also guarantees individuals the right to access, correct, erase, and port their personal data while allowing them to raise grievances about improper processing.
Data Fiduciaries must ensure clarity and accessibility when informing individuals about how their data is processed and the rights they hold. Organizations categorized as Significant Data Fiduciaries face additional requirements, including the appointment of a Data Protection Officer and conducting Data Protection Impact Assessments. Consent Managers registered with the Data Protection Board of India simplify the process of managing, providing, and withdrawing consent for individuals.
The DPDP Act allows the transfer of personal data to approved countries or entities outside India. Strict safeguards are in place for children’s data, including bans on tracking, behavioral monitoring, and targeted advertising. Organizations are required to have mechanisms for addressing grievances and responding to data-related concerns, ensuring accountability and swift resolutions. The Data Protection Board oversees compliance, imposes penalties, and ensures adherence to the Act.
The Data Protection Board of India enforces the provisions of the DPDP Act. Breaches of security safeguards may result in penalties up to ₹250 crore, while violations related to children’s data protection can attract fines of ₹200 crore. The severity of the penalty depends on factors such as the nature of the breach, its impact, and the steps taken by the organization to mitigate the issue.
The DPDP Act sets a new benchmark for data protection in India by ensuring accountability and safeguarding individual rights. Organizations must adopt strong compliance measures to meet legal obligations and build trust with users. UniConsent offers tailored solutions to help businesses align with the Act and implement effective data governance practices.
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