IAB EU has made some changes to the existing IAB TCF 2.0 and updated the version to be IAB TCF 2.1. This article will explain what is the background, the changes and the deadline of IAB TCF 2.1.
The Court of Justice of the European Union (CJEU) ruling in case C-673/17 (Planet49). You can check more details of the case of Planet49.
On October 1, 2019, the CJEU ruling interprets the GDPR and ePR to mean that pre-checked checkboxes on consent banners are invalid forms of consent, apart from strictly necessary cookies. The consent has to be explicit.P.S. UniConsent is following the best practice and has no pre-checked checkboxes, the consent is explicit from day one.
The Transparency and Consent Framework (TCF) Steering Group have recently approved an amendment to the TCF v2.0 Policies.
Vendors must disclose maximum cookie storage duration
CMPs must disclose each vendor’s maximum cookie storage duration or other storage duration
CMPs must disclose the more detailed and purpose-specific storage and access information for each vendor
A prohibition for Vendors to refresh the maximum storage duration
The deadline for TCF 2.1 implementation is 31st January 2021. The CMPs which have not upgraded are considered invalidate.
UniConsent is following up all the update from TCF Group and UniConsent users should have the TCF 2.1 ready as of today.
UniConsent is a part of Transfon User Experience Platform serve tens of millions of users per day to provide a seamless experience for both users and publishers in the age of post GDPR. Behind Transfon, it is a group of performance and user experience experts. Contact us to know more: firstname.lastname@example.org
Meta's 'Pay or Okay' Model: Legal and Ethical Implications for Publishers
UK ICO Call for Reject All Button on Cookie Banners: Navigating Compliance and Privacy
IAB TCF 2.2 Deadline: Upgrade to IAB TCF 2.2 by November 20, 2023
IAB TCF 2.2: Transitioning to TCF 2.2
Google Certified CMP: UniConsent CMP Receives Official Certification as a Google-Certified Consent Management Platform (CMP)
Google certified CMP: UniConsent CMP Initiates Certification Process for Google's Certified CMP