On 1st April 2022, IAB Europe submitted the action plan required by the Belgian Data Protection Authority (APD)’s decision on IAB Europe and the Transparency & Consent Framework (TCF) for the next 6 months.
On 02 February 2022, The Belgian DPA APD has issued its decision in connection with its investigation of IAB Europe. The decision confirms the finding that IAB Europe is a data controller of the TC String, which the APD considers to be personal data. A number of remedies are imposed, including a fine of EUR 250K.
On the same day, IAB Europe issued a statement: APD Ruling Clears Way For Work on Developing TCF into a Formal GDPR Code of Conduct: IAB Europe Statement on the APD Decision Announced.
"The TCF has not been banned, as the complainants had sought in their original complaints and throughout the proceedings. It remains the industry’s most important instrument for ensuring compliance with certain requirements of EU privacy and data protection law in connection with the delivery and measurement of digital advertising, which is why the APD decision requires us to develop and execute the action plan." - IAB Europe.
"APD ruling clears way for work on developing TCF into a formal GDPR Code of Conduct: IAB Europe statement on the APD decision announced today" - IAB Europe.
On 04 March 2022, IAB Europe published: IAB Europe Appeals Belgian Data Protection Authority Ruling.
On 1st April 2022, IAB Europe submitted the action plan required by the Belgian Data Protection Authority (APD)’s decision on IAB Europe and the Transparency & Consent Framework (TCF) for the next 6 months. The key points are:
Once the action plan has been reviewed and validated by the APD and concerned supervisory authorities, IAB Europe will have six months to implement it.
IAB Vendors are required to submit more info by 14th July 2022:
As a certified IAB TCF CMP, UniConsent CMP will update according to the new requirements from IAB TCF and IAB EU. UniConsent keeps updating based on all the upcoming changes and you don't have to worry about complying with the new changes at IAB TCF.
UniConsent is a part of Transfon User Experience Platform serve tens of millions of users per day to provide a seamless experience for both users and publishers in the age of post GDPR. Behind Transfon, it is a group of performance and user experience experts. Contact us to know more: firstname.lastname@example.org
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