UniConsent Released the CCPA Compliance Solution for Publishers

UniConsent a privacy compliance product in Transfon Publisher Suite started to provide the CCPA/COPPA compliance solutions for the US digital publishers after IAB tech lab released the final version of CCPA U.S. Privacy Technical Specifications on November 18, 2019.

UniConsent implemented the IAB CCPA U.S. Privacy Technical Specifications including the 'Limited Service Provider' mechanism, also integrated with Google's 'restricted data processing' capability for CCPA compliance.

The solution gives publishers the tools to get their website compliant with privacy regulations such as GDPR, CCPA, COPPA. The solution gives back the control and the choice of how their personal data can be used to users, it also allows the publishers get their ad-stack compliant with major privacy laws since the solution has already integrated with the major players in ad tech ecosystem. It provides the analytics and insight about the impact of the privacy law compliance to the publishers.

The CCPA solution compliance solution by UniConsent display a notification message to users about how the website is using their personal data, a 'Do Not Sell My Data' button and link for users to opt-out. The opt-out signal is passing down the advertising supply chain, so all the parties in the chain would respect the users choice.

UniConsent has already got the GDPR IAB TCF v2 product and solution ready and waiting for major tech vendors support the v2 signals and join the TCF v2 vendor list. Planing to release the TCF v2 Consent Manager the early next year.

Google has rolled out a new privacy tool that will enable web advertisers and publishers that use Google's ad services to curb behavioural targeting. The “restricted data processing” tool is aimed at helping web companies comply with the California Consumer Privacy Act, set to take effect in January.

The IAB Tech Lab released the first version of technical specs on Monday that publishers and ad tech companies can use to start complying with the California Consumer Privacy Act (CCPA) while transacting via real-time bidding.

The Digital Advertising Alliance (DAA) announced cross-industry tools for publishers, brands, agencies and adtech in the digital advertising supply chain to provide consumers with a clear and recognizable mechanism to opt-out under the California Consumer Privacy Act (CCPA).