IAB TCF 2.2 Deadline: Upgrade to IAB TCF 2.2 by November 20, 2023

The IAB TCF 2.2 Deadline is set for November 20, 2023. Are you prepared for IAB TCF 2.2?

IAB GDPR CMP IAB TCF 2.2 - UniConsent

In response to feedback from TCF Participants, the Transparency and Consent Framework Steering Group (TCF SG) has voted to extend technical support for TCF v2.1 beyond the initially announced date of September 30, 2023, to November 20, 2023. This extension grants TCF participants an additional 50 days to review and update their respective TCF implementations for a smooth transition to TCF v2.2.

Starting January 16, 2024, Google will mandate that all publishers serving ads to users in the EEA and UK utilize a Google-certified Consent Management Platform (CMP).

Details regarding the changes in IAB TCF 2.2 can be found at IAB TCF 2.2: What Are the Changes?

UniConsent is a part of Transfon User Experience Platform serve tens of millions of users per day to provide a seamless experience for both users and publishers in the age of post GDPR. Behind Transfon, it is a group of performance and user experience experts. Contact us to know more: hello@uniconsent.com