IAB Tech Lab, in partnership with IAB Europe, will release IAB TCF 2.2 in mid-May 2023. It is an improved version of IAB TCF 2.0/2.1, and it comes with several changes and enhancements.
Purposes 3 (Create a personalized ads profile), 4 (Select personalized ads), 5 (Create a personalized content profile), and 6 (Select personalized content) will no longer be allowed as legitimate interest legal basis.
The purpose names and descriptions will be changed and improved to be more user-friendly.
Vendors will be able to declare additional features at registration level.
Vendors will now be required to provide additional information about their data processing operation at registration level.
The new TCF policies will include a standard taxonomy of categories of data, from which a vendor can select at registration level.
It will be required to disclose on the first layer of the CMP UI the number of third-party vendors that are seeking consent or pursue data processing purposes on the basis of their legitimate interests.
It will be required to disclose on the first layer of the CMP UI the number of third-party Vendors that are seeking consent or pursue data processing purposes on the basis of their legitimate interests.
It will be required to ensure that users can re-access the CMP UI easily to manage their choices.
IAB Europe will increase the volume of proactive auditing of CMPs and vendors that will be randomly selected each month. They will also act upon reports of non-compliance from the market or from end-users by making available a dedicated form to submit a complaint.
TC Strings created under v2.2 must not include positive legitimate interest signals for these purposes in the core string.
Vendors must rely on event listeners to get the TC string and listen for the changes.
descriptionLegalfield is replaced by
dataCategoriesfield declared by vendors
dataRetentionfield declared by vendors
urlsfield allow multiple languages
Publishers can enable IAB TCF 2.2 in a consent management platform like UniConsent, which offers consumers full control of data collection, opt-out features, and preferences communication. UniConsent is a leading consent management platform for GDPR, CCPA, COPPA, and LGPD, GPP compliance. The UniConsent GDPR, CCPA, COPPA, LGPD, GPP Compliance Solution Privacy Manager simplifies global privacy regulations compliance.
UniConsent is a part of Transfon User Experience Platform, serving tens of millions of users per day to provide a seamless experience for both users and publishers in the age of post-GDPR. Behind Transfon are a group of performance and user experience experts.
Contact us to know more: firstname.lastname@example.org
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