TikTok is facing a fresh round of regulatory complaints in Europe regarding child safety and privacy complaints.
TikTok tried to switch legal basis for targeting advertising at users in Europe and planned the update on 13th July 2022:
"From 13 July 2022 TikTok will rely on its "legitimate interests" as its legal basis to use on-TikTok activity to personalise the ads of users who are 18 or over." - Tiktok
11 July 2022, Italian DPA the Garante warns TikTok legitimate interest is inadequate for targeted ads.
12 July 2022, Spanish DPA AEPD initiated an "ex officio" investigation into TikTok Technology Limited, following Tiktok's announcement that the processing of personal data for targeted advertising would be based on legitimate interests, rather than the consent of data subjects.
"We are pausing the changes described in this article until further notice." - Tiktok
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https://www.tiktok.com/legal/changes-to-personalised-advertising-in-the-eea?lang=en https://www.garanteprivacy.it/home/docweb/-/docweb-display/docweb/9788342#english https://twitter.com/AEPD_es/status/1546818248301330432 https://techcrunch.com/2022/07/11/tiktok-privacy-switch-warning-italy/ https://techcrunch.com/2022/07/12/tiktok-pauses-privacy-policy-switch/?guccounter=1
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