Consent Management

Proof of Consent Beyond the Cookie Banner: Recording Consent From Forms, Preference Centres and Apps

Consent is given in sign-up forms, preference centres and mobile apps, not only in cookie banners. How to keep one consent record across all of them, and how UniConsent custom purposes and the Consent DB make proof of consent easier.

UKGC SR Code 5.1.12: Gambling Direct Marketing Opt-ins by Product and Channel

UK Gambling Commission SR code 5.1.12 requires remote operators to offer unticked direct marketing opt-ins for betting, casino and bingo, by email, SMS and phone. What it requires, how it changes your CRM and how to keep proof of consent.

Consent Sync for Klaviyo, Segment, Braze and Brevo: Keep Email Tracking Consent in Step With Your CMP

When a subscriber withdraws email tracking consent in your consent banner, your email platform needs to know. How UniConsent passes consent changes to Klaviyo, Segment, Braze and Brevo, and what to set up on each side.

Email Tracking Pixel Consent: How to Ask for Open Tracking Separately From Your Newsletter Sign-up

Email tracking pixels need consent under GDPR and ePrivacy, and the CNIL says it must be separate from newsletter consent. What the rules say, how to design the sign-up flow and how to keep proof of consent.

Washington My Health My Data Act Consent Requirements: A Checklist for Health and Wellness Brands

The Washington My Health My Data Act (RCW 19.373) requires separate opt-in consent to collect and to share consumer health data, with a private right of action. A practical consent checklist for ecommerce, apps and adtech.

NFL.com CIPA Lawsuit: When Opting Out Doesn't Stop Tracking — How to Make Opt-Outs Actually Work

A class action against NFL Enterprises claims NFL.com ran 182 third-party trackers before visitors made any consent choice, and 186 after they opted out. What the CIPA claims mean for US privacy compliance and how consent management closes the gap.

Prebid.js CMP Setup: Passing TCF, GPP, and CCPA Consent to Your Header Bidding Stack

How to configure the Prebid.js consent management modules with a certified CMP - consentManagementTcf, consentManagementGpp, and consentManagementUsp - so every bidder receives valid GDPR, US state, and CCPA signals, and how to verify the strings bidders actually see.

The Best Consent Management Platform 2026: UniConsent vs Usercentrics vs Cookiebot vs Didomi vs OneTrust

Why UniConsent leads the 2026 CMP comparison against Usercentrics, Cookiebot, CookieYes, Didomi, and OneTrust - TCF 2.3 and TCF Canada certification, Google Consent Mode v2, certified Microsoft UET support, GPP, Prebid, mobile SDKs, and pricing you can verify before you buy.

Shopify Consent Mode v2 Guide: From Customer Privacy API to Google Ads, GA4, and Microsoft UET

How consent flows through a Shopify store end to end - the Customer Privacy API, a certified CMP banner, Google Consent Mode v2 for GA4 and Google Ads, and Microsoft UET Consent Mode - why script blocking alone leaves Shopify's own tracking non-compliant, and how to wire the whole pipeline with one app install.

Microsoft Advertising Adds Vietnam as Consent-Enforced Market: What Advertisers Need to Do Before June 30, 2026

Microsoft Advertising is adding Vietnam as a consent-enforced market by June 30, 2026. Learn what this means for your ad campaigns and how to maintain ad revenue with compliant consent collection.

CIPA Pixel Tracking: European Wax Center's $5M Settlement Shows Why Your CMP Must Gate Tags Before Consent

European Wax Center agreed to a $5 million class action settlement after its website fired Meta, Snap, LinkedIn, and Attentive pixels without visitor consent. The case shows how wiretapping statutes now apply to standard marketing pixels.

Allison v. PHH Mortgage: Opt-Out Does Not Mean Unmanaged — Why CCPA Tracking Pixels Still Need a CMP

After Allison v. PHH Mortgage, CCPA's opt-out framework still requires real-time pixel suppression, accurate notice, and proper vendor classification. Here is why a consent management platform is essential even when opt-in consent is not required.

US Privacy 2026: State Laws, FTC Actions, and Class Action Risk

The 2026 guide to US privacy fines covering 20 state laws, FTC enforcement, CIPA class actions, and the failure modes behind almost every major penalty.

CIPA Lawsuits 2026: How Pre-Consent Tracking Is Exposing Website Operators

CIPA Section 631 and 638.51 lawsuits are targeting websites that fire tracking pixels before consent, ignore opt-out signals, or run cookies with no disclosure at all. Learn the three plaintiff theories and how to audit your tag setup.

VanityFair France Faces €750,000 Fine for Non-Compliant Cookies

VanityFair.fr was fined €750,000 by CNIL for placing cookies without consent. Learn why proper CMP integration, continuous audits, and solutions like UniConsent are essential for compliance.