UK GDPR: UK may remove the need for cookie banner pop-ups for low risk activities

UniConsent

2 min read

On 8 July 2022, The Parliament of the United Kingdom published written ministerial statement made by Minister for Media, Data and Digital Infrastructure in which he confirmed that the Government will introduce the Data Protection and Digital Information Bill to the House of Commons.

UK GDPR: UK may remove the need for cookie banner pop-ups for low risk activitiesUK GDPR: UK may remove the need for cookie banner pop-ups for low risk activities

That countries are not required to have the same rules in order to be granted adequacy and as such he believes that the reforms are compatible with maintaining free flow of personal data from the European Economic Area.

The Minister emphasised that the Bill proposes reforms related to, among other things:

  • Increasing fines for nuisance calls and texts;
  • Notification to the ICO by telecommunication network providers;
  • Removing the need for cookie banner pop-ups for low risk activities such as audience measurement;
  • Facilitating use of digital identities
  • New structure and objectives of the Information Commissioner's Office ('ICO')

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