Compliant with GDPR, CCPA, COPPA, LGPD, PECR, PDPA, PIPEDA, and more.
The Insights page of your project shows how many people see your consent banner, what they choose, and which signals your tags receive. Open it from your project in the dashboard.
| Filter | What it does |
|---|---|
| Date range | Today, 7 days, 30 days, Month to date or 6 months |
| Daily / Monthly | Shows each day or each month in the chart. A visitor is counted once per day or once per month. |
| Device | All devices, Mobile or Desktop (websites only) |
| Region | One region, or all regions |
| Site / App | One domain or app, when your project runs on several |
| Export CSV | Downloads the figures for the filters you chose |
| Card | What it shows |
|---|---|
| Users | Unique visitors in the period. Counts are exact for smaller sites and within about 1% for large ones. |
| Ads allowed, all users | Visitors whose choice or policy allows personalized ads, out of all visitors. |
| Consent rate | For opt-in policies such as GDPR: visitors who consented, out of those who made a choice. Visitors who never choose, bots among them, are left out. |
| Choice rate | For opt-in policies: visitors who made a choice, out of all their visitors. A sudden drop usually means bot traffic or a banner that is not showing. |
| Opt-out rate | For opt-out policies such as CCPA and US State Privacy: visitors who opted out themselves, out of those who made a choice. |
| Automatic opt-outs | US visitors opted out by the browser's Global Privacy Control signal or, in apps, the device's ad tracking setting. |
Click the ? next to a card for its definition. A rate based on fewer than 30 choices shows Not enough choices.
Each row is a policy, such as GDPR, IAB TCF Canada, CCPA, US State Privacy or Consent categories, marked Opt-in or Opt-out. Click a row to see its regions.
| Column | What it shows |
|---|---|
| Users | Visitors the policy applied to |
| Consent state | How those visitors are split between the states below |
| Rate | Consent rate for opt-in policies, opt-out rate for opt-out policies |
| Made a choice | Visitors who made a choice, out of all visitors of the policy |
| Banner shown | How many times the banner was shown |
| Banner acceptance | Banners accepted, out of banners shown |
| Consent state | Meaning |
|---|---|
| Consent | Accepted everything |
| Partial | Accepted some purposes or categories |
| Rejected | Rejected everything |
| Opted out | Opted out, by choice or automatically |
| Choice saved | Made a choice whose kind is not known |
| No choice | Did not make a choice in the period |
A visitor with several states in the period, for example someone who first rejected and later consented, is counted once.
| Panel | What it shows |
|---|---|
| Google Consent Mode | Visitors with each Consent Mode signal granted, such as ad_storage and analytics_storage |
| Consent categories | Visitors allowing each category: Necessary, Performance, Functional and Advertising |
| Custom purposes | Visitors allowing each of your custom purposes |
| IAB TCF vendors | GDPR and IAB TCF Canada visitors who consented to all, some or none of the vendors, and the average number of vendors consented |
| Tags loaded | Visitors each tag in your dashboard loaded for |
| Users by region | Unique visitors per region |
| Users by site / by app | Unique visitors per domain, or users per app |
| Users by SDK version | For apps: users per UniConsent SDK version |
| Automatic opt-outs | US visitors opted out by the GPC signal or the device setting, per policy |
For app projects, the page counts users instead of visitors. Consent rates count the users who opened the consent screen, because the screen only runs when it opens. US users are not asked at launch, so most US users of an app have no choice.
Contact us: support@uniconsent.com
