WordPress site owners face increasing pressure to obtain and manage user consent properly. That’s where the WP Consent API comes into play.
The WP Consent API is a JavaScript-based interface developed by the WordPress community to provide a standard method for managing user consent across themes, plugins, and third-party scripts. Instead of each plugin handling consent differently, the API acts as a central system for storing and retrieving consent decisions.
In practice, it functions as a communication bridge between your consent management platform—such as UniConsent—and any plugin or script that needs to know whether the user has agreed to specific types of data collection or cookies.
With the WP Consent API, developers can register consent categories, check if a user has granted permission, and respond dynamically when that permission changes. This ensures both legal compliance and a smoother user experience.
Think of it as a bridge between consent management tools (UniConsent) and the plugins that depend on user data or cookies.
The API defines a set of standard consent categories. These categories help organize how different types of data collection are treated and allow plugins to clearly determine what the user has agreed to.
The WP Consent API categories include:
Each of these categories can be used by plugins and scripts to determine whether a particular action—such as setting a cookie or loading a script—should proceed based on the user's consent preferences.
You can find more about How WP Consent API works and how to enable it with UniConsent CMP.
