Stay compliant while running Bing Ads and Microsoft Audience Network campaigns. Manage consent for the UET tag, conversion tracking, and remarketing lists.
The Microsoft UET (Universal Event Tracking) tag collects user behavior data for conversion tracking, remarketing, and audience targeting. Under GDPR and CCPA, this data processing requires explicit user consent before the tag fires.
UniConsent integrates with Microsoft Ads through consent-based tag management. The UET tag only loads when users grant consent, ensuring your Bing Ads campaigns, Microsoft Audience Network ads, and remarketing lists remain fully compliant.
Control when the Universal Event Tracking tag fires based on user consent. Track page views, custom events, and variable revenue only with valid consent.
Measure conversions from Bing search ads, shopping campaigns, and display ads. UniConsent ensures conversion events fire only with user consent while preserving measurement accuracy.
Manage consent for Microsoft Audience Network native ads across MSN, Outlook, and Microsoft Edge. Ensure audience targeting and remarketing comply with privacy regulations.
UniConsent supports Microsoft UET Consent Mode for consent-aware tracking. When users decline cookies, the UET tag respects consent signals — similar to Google Consent Mode but for the Microsoft ecosystem.
Complete consent management for advertisers and marketers.
Learn more →Recover conversion data with Google Consent Mode v2 for Google Ads and GA4.
Learn more →Compliant consent for Facebook Pixel, Meta Conversions API, and Instagram ads.
Learn more →Consent for LinkedIn Insight Tag, conversion tracking, and Matched Audiences.
Learn more →Consent management for retargeting pixels and conversion tracking across ad platforms.
Learn more →Get started to make your website and application compliant for EU GDPR, US CPRA, CA PIPEDA etc
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