Microsoft Ads-Einwilligung für Werbetreibende

Stay compliant while running Bing Ads and Microsoft Audience Network campaigns. Manage consent for the UET tag, conversion tracking, and remarketing lists.

Warum Einwilligung für Microsoft Ads wichtig ist

The Microsoft UET (Universal Event Tracking) tag collects user behavior data for conversion tracking, remarketing, and audience targeting. Under GDPR and CCPA, this data processing requires explicit user consent before the tag fires.

UniConsent integrates with Microsoft Ads through consent-based tag management. The UET tag only loads when users grant consent, ensuring your Bing Ads campaigns, Microsoft Audience Network ads, and remarketing lists remain fully compliant.

Consent-Management für Microsoft-Werbeprodukte

Microsoft UET-Tag

Control when the Universal Event Tracking tag fires based on user consent. Track page views, custom events, and variable revenue only with valid consent.

Bing Ads Conversion-Tracking

Measure conversions from Bing search ads, shopping campaigns, and display ads. UniConsent ensures conversion events fire only with user consent while preserving measurement accuracy.

Microsoft Audience Network

Manage consent for Microsoft Audience Network native ads across MSN, Outlook, and Microsoft Edge. Ensure audience targeting and remarketing comply with privacy regulations.

Microsoft Consent Mode

UniConsent supports Microsoft UET Consent Mode for consent-aware tracking. When users decline cookies, the UET tag respects consent signals — similar to Google Consent Mode but for the Microsoft ecosystem.

Beginnen Sie damit, Ihre Website und Anwendung gemäß EU-DSGVO, US-CPRA, CA-PIPEDA usw. konform zu machen

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