LGPD is the The General Data Protection Law in Brazil. Along with other privacy laws, defines the new rules for website tracking and tracking cookies in large scale.
The LGPD is privacy and the first comprehensive general data protection law in Brazil similar to EU GDPR.
The LGPD applies to the collection, use, or disclosure of personal data in Brazil by organisations regardless of whether the collection, use or disclosure of personal data takes place in Brazil or not.
Like GDPR, the law applies to global organisations who have consumers and users in Brazil.
According to LGPD, Consent must be informed, explicit, freely given, specific and data subjects have the right to withdraw and written in plain language that it’s clearly visible.
The Brazil’s Data Protection Authority (ANPD) may issue a fine of up to 2% of an organization’s revenues in Brazil (for the prior financial year, excluding taxes), up to a total maximum of BRL 50,000,000 per infraction.
Yes. LGPD requires that explicit consent. You can use the build-in features of UniConsent CMP to collect and manage the consent and privacy preference to compliant with Brazil LGPD.