UniConsent helps businesses comply with the Tennessee Information Protection Act (TIPA). Manage consumer opt-out requests, cookie consent banners, and sensitive data consent in one platform.
The Tennessee Information Protection Act (TIPA) was signed into law on May 11, 2023, and takes effect on July 1, 2025. Tennessee joins the growing number of US states enacting comprehensive consumer data privacy legislation.
The TIPA grants Tennessee residents rights over their personal data and places obligations on businesses that collect or process that data. The law follows the opt-out model for general personal data and requires opt-in consent before processing sensitive data. A notable feature is its safe harbor provision for businesses that maintain a privacy program aligned with the NIST Privacy Framework.
The TIPA applies to businesses that conduct business in Tennessee or produce products or services targeted to Tennessee residents, and that during the prior calendar year had annual revenue of at least $25 million, and either:
Tennessee residents are entitled to:
Businesses must respond to verified consumer requests within 45 days, extendable by an additional 45 days when reasonably necessary.
Processing sensitive data requires opt-in consent from consumers. Sensitive data under the TIPA includes racial or ethnic origin, religious beliefs, mental or physical health condition or diagnosis, sexual orientation, citizenship or immigration status, genetic or biometric data processed to uniquely identify an individual, precise geolocation data, and personal data of known children.
A unique feature of the TIPA is its safe harbor provision. Businesses that create, maintain, and comply with a written privacy program that reasonably conforms to the NIST Privacy Framework are entitled to an affirmative defense against claims of violations. This incentivizes businesses to adopt recognized privacy best practices.
The Tennessee Attorney General enforces the TIPA. There is no private right of action. Businesses have a 60-day cure period upon receiving notice of a violation. Civil penalties of up to $7,500 per violation may be imposed. For willful or knowing violations, treble damages (three times the civil penalty) may be awarded.
UniConsent provides the tools businesses need to meet TIPA requirements:
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