Google Consent Mode für Werbetreibende
Recover conversion data and protect campaign performance with Google Consent Mode v2. Keep your Google Ads, GA4, and remarketing tags running compliantly.
Warum Werbetreibende Google Consent Mode benötigen
Privacy regulations like GDPR and CCPA directly impact your advertising data. Without proper consent management, you lose conversion signals, retargeting audiences shrink, and attribution becomes inaccurate — costing you ad spend and ROI.
Google Consent Mode v2 bridges this gap by allowing your Google Ads, GA4, and remarketing tags to operate in a consent-aware manner. When users decline cookies, Consent Mode uses modeling to recover conversion data — so you maintain measurement accuracy without violating privacy laws.
So funktioniert es für Ihre Kampagnen
Conversion-Wiederherstellung
Google Consent Mode uses conversion modeling to estimate conversions from users who decline cookies. Recover up to 70% of lost conversion data for smarter bidding and budget allocation.
Retargeting-Zielgruppen
Maximize your retargeting pool by collecting compliant consent. Higher opt-in rates mean larger remarketing audiences for Google Ads, Display & Video 360, and Search Ads 360.
GA4-Analysegenauigkeit
Consent Mode ensures GA4 continues collecting behavioral data with consent-aware defaults. Get accurate traffic, engagement, and funnel data even in high-regulation markets.
Smart-Bidding-Optimierung
Google's automated bidding strategies rely on conversion data. Consent Mode preserves the signal quality that Smart Bidding, Target CPA, and Target ROAS need to optimize effectively.
Geräteübergreifende Messung
Maintain cross-device conversion tracking by combining Consent Mode with authenticated consent. Track the full customer journey across desktop, mobile, and tablet.
EWR- und UK-Konformität
Google requires Consent Mode v2 for all advertisers targeting EEA and UK audiences. UniConsent is a Google-certified CMP that meets all requirements out of the box.
Google-zertifizierte CMP
UniConsent is officially certified by Google as a Consent Management Platform — required for all advertisers running Google Ads in the EEA and UK. Your Google Consent Mode implementation is backed by a certified CMP that meets all of Google's requirements.
Weitere Ressourcen für Werbetreibende
Einwilligung für Werbetreibende
Umfassendes Consent-Management für Werbetreibende und Marketer.
Mehr erfahren →Meta Ads-Einwilligung
Konforme Einwilligung für Facebook Pixel, Meta Conversions API und Instagram-Anzeigen.
Mehr erfahren →Retargeting-Einwilligung
Consent-Management für Retargeting-Pixel und Conversion-Tracking über alle Werbeplattformen hinweg.
Mehr erfahren →Beginnen Sie damit, Ihre Website und Anwendung gemäß EU-DSGVO, US-CPRA, CA-PIPEDA usw. konform zu machen
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