Meta Ads-Einwilligung für Werbetreibende

Run compliant Facebook and Instagram ad campaigns. Manage consent for Meta Pixel, Conversions API, and Custom Audiences without losing attribution data.

Die Herausforderung der Meta Ads-Einwilligung

Meta requires advertisers to have valid legal basis for processing user data. GDPR enforcement has resulted in major fines for non-compliant use of Meta Pixel and Custom Audiences. Without proper consent, your Facebook and Instagram campaigns risk data loss and regulatory penalties.

UniConsent manages consent for all Meta advertising tags — Facebook Pixel, Conversions API, Custom Audiences, and Instagram shopping tags. Only fire Meta tracking when users consent, and maintain an audit trail that satisfies both GDPR and Meta's data processing requirements.

Consent-Management für Meta-Werbeprodukte

Facebook Pixel

Control when Facebook Pixel fires based on user consent. Track PageView, Purchase, AddToCart, and custom events only with valid consent — protecting both compliance and attribution.

Conversions API (CAPI)

Server-side event tracking via Meta Conversions API respects consent signals from UniConsent. Maintain data quality for optimization while ensuring only consented data is shared.

Custom Audiences und Lookalikes

Build larger Custom Audiences and Lookalike Audiences with higher consent rates. UniConsent's branded banners achieve better opt-in rates than generic CMPs, giving you more consented users for audience building.

Instagram- und Shopping-Anzeigen

Manage consent for Instagram shopping tags, product catalog tracking, and dynamic product ads. Ensure your Instagram commerce campaigns remain compliant across EEA, UK, and global markets.

Beginnen Sie damit, Ihre Website und Anwendung gemäß EU-DSGVO, US-CPRA, CA-PIPEDA usw. konform zu machen

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