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CCPA Compliance – California Consumer Privacy Act Guide

UniConsent helps businesses achieve full CCPA compliance by offering tools that support consumer data rights and consent management. The California Consumer Privacy Act (CCPA) governs how websites and companies handle the personal information of California residents.

What Is the CCPA?

The California Consumer Privacy Act (CCPA) is a comprehensive data privacy law that took effect on January 1, 2020. It enhances the rights of California residents and regulates how businesses:

Collect personal data
Sell or share consumer information
Respond to consumer data requests

Along with other privacy laws such as the GDPR, CCPA defines how businesses should handle website tracking, cookies, and user data in a privacy-compliant way. Learn more about how UniConsent supports CCPA compliance.

Does the CCPA Apply to My Business?

The CCPA regulation applies to businesses that meet at least one of the following thresholds:

Generate over $25 million in annual gross revenue
Collect personal data from 50,000 or more California residents, households, or devices annually
Derive 50% or more of annual revenue from the sale of personal information

If your website or application falls under these criteria, you are legally required to comply with the California privacy law.

Do Not Sell My Personal Information – CCPA Rule

One of the key CCPA compliance requirements is the “Do Not Sell My Personal Information” provision. Businesses must provide users with a clear option to opt out of the sale of their personal data.

To meet this requirement:

Create a separate page titled “Do Not Sell My Personal Information”
Link to that page prominently from your homepage
Allow users to opt out without creating an account
Update your Privacy Policy to include this opt-out option and link to the relevant page
Honor the opt-out request for at least 12 months before re-requesting permission

UniConsent offers a Do Not Sell My Personal Information implementation guide to help your website become fully compliant.

CCPA Cookie Consent Manager by UniConsent

Cookies and tracking technologies may be considered personal information under CCPA. These technologies collect data such as:

IP addresses
Device identifiers
Location information
Browsing behavior

To comply with CCPA, your business should:

Provide opt-in and opt-out mechanisms for cookies
Allow users to control cookie categories
Inform users of the types of cookies being used

Use the UniConsent Cookie Consent Manager to ensure your website meets California data protection standards.

Consumer Rights Under the CCPA

The CCPA grants California residents several key consumer data rights, including:

Right to Know: Consumers can request disclosure of personal data collected, used, shared, or sold in the past 12 months.
Right to Delete: Consumers can request the deletion of personal data collected by the business.
Right to Opt Out: Consumers can opt out of the sale of personal data to third parties.
Right to Non-Discrimination: Businesses must not discriminate against users who exercise their privacy rights.

UniConsent enables these user rights management features through a compliant interface that simplifies privacy request handling. Learn more on the CCPA Consent Management page.

What Is Considered Personal Information Under the CCPA?

Personal information under CCPA includes, but is not limited to:

Identifiers: cookies, device IDs, IP addresses, account usernames, email addresses
Biometric information: face scans, fingerprints, voice recordings, DNA
Geolocation data: GPS and location history
Internet activity: browsing history, interaction with websites, ads, and apps
Profile information: inferences drawn from personal data (e.g., preferences, behaviors)

If your website collects any of this information through cookies or other tracking mechanisms, a CCPA-compliant cookie banner is essential. Visit UniConsent’s CCPA Solutions for more information.