Google Consent Mode for Advertisers
Recover conversion data and protect campaign performance with Google Consent Mode v2. Keep your Google Ads, GA4, and remarketing tags running compliantly.
Why Advertisers Need Google Consent Mode
Privacy regulations like GDPR and CCPA directly impact your advertising data. Without proper consent management, you lose conversion signals, retargeting audiences shrink, and attribution becomes inaccurate — costing you ad spend and ROI.
Google Consent Mode v2 bridges this gap by allowing your Google Ads, GA4, and remarketing tags to operate in a consent-aware manner. When users decline cookies, Consent Mode uses modeling to recover conversion data — so you maintain measurement accuracy without violating privacy laws.
How It Works for Your Campaigns
Conversion Recovery
Google Consent Mode uses conversion modeling to estimate conversions from users who decline cookies. Recover up to 70% of lost conversion data for smarter bidding and budget allocation.
Retargeting Audiences
Maximize your retargeting pool by collecting compliant consent. Higher opt-in rates mean larger remarketing audiences for Google Ads, Display & Video 360, and Search Ads 360.
GA4 Analytics Accuracy
Consent Mode ensures GA4 continues collecting behavioral data with consent-aware defaults. Get accurate traffic, engagement, and funnel data even in high-regulation markets.
Smart Bidding Optimization
Google's automated bidding strategies rely on conversion data. Consent Mode preserves the signal quality that Smart Bidding, Target CPA, and Target ROAS need to optimize effectively.
Cross-Device Measurement
Maintain cross-device conversion tracking by combining Consent Mode with authenticated consent. Track the full customer journey across desktop, mobile, and tablet.
EEA & UK Compliance
Google requires Consent Mode v2 for all advertisers targeting EEA and UK audiences. UniConsent is a Google-certified CMP that meets all requirements out of the box.
Google Certified CMP
UniConsent is officially certified by Google as a Consent Management Platform — required for all advertisers running Google Ads in the EEA and UK. Your Google Consent Mode implementation is backed by a certified CMP that meets all of Google's requirements.
More Advertiser Resources
Consent for Advertisers
Complete consent management for advertisers and marketers.
Learn more →Meta Ads Consent
Compliant consent for Facebook Pixel, Meta Conversions API, and Instagram ads.
Learn more →Retargeting Consent
Consent management for retargeting pixels and conversion tracking across ad platforms.
Learn more →Get started to make your website and application compliant for EU GDPR, US CPRA, CA PIPEDA etc
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