Google Tag Manager-Einwilligung für Werbetreibende
Control when every advertising tag fires based on user consent. UniConsent integrates with GTM to ensure your ad pixels, analytics, and marketing tags only load when permitted.
Warum GTM Consent-Management benötigt
Google Tag Manager makes it easy to deploy advertising tags — but without consent management, every tag fires immediately on page load, violating GDPR and ePrivacy requirements. You need a CMP that integrates with GTM to control tag firing based on user consent.
UniConsent works seamlessly with Google Tag Manager through built-in consent signals. Configure your GTM tags to respect consent categories — advertising, analytics, and functional — so each tag only fires when the user has granted the appropriate consent.
GTM + UniConsent-Integration
Einwilligungsbasierte Tag-Trigger
UniConsent pushes consent state to GTM's dataLayer. Configure triggers so Google Ads, Meta Pixel, LinkedIn, TikTok, and all other tags fire only after consent is granted.
Google Consent Mode + GTM
Native Google Consent Mode v2 integration through GTM. Google tags automatically adjust behavior based on consent state — no manual trigger configuration needed for Google products.
Einwilligungskategorien
Map GTM tags to consent categories: strictly necessary, analytics, advertising, and functional. UniConsent blocks non-essential tags until users opt in to each category.
Serverseitiges GTM
UniConsent consent signals work with server-side Google Tag Manager. Ensure your server-side tags for Google Ads, Meta CAPI, and other platforms respect user consent choices.
Tag-Prüfung
Identify which GTM tags fire before consent and which respect consent signals. UniConsent's cookie scanner detects non-compliant tags so you can fix them in your GTM container.
Einrichtung ohne Code
Deploy UniConsent through GTM itself with a simple tag template. No developer required — install the CMP, configure consent categories, and your existing GTM tags automatically respect consent.
UniConsent CMP GTM-Vorlage
UniConsent provides an official tag template in the Google Tag Manager Community Template Gallery. Install it in your GTM container with one click — no custom code required.
- Verfügbar in der GTM Community Template Gallery
- Verwendet den Consent-Initialization-Trigger für die korrekte Ladereihenfolge
- Integrierte Google Consent Mode v2-Signale für alle Google-Tags
- Konfigurieren Sie Banner-Stil und Einwilligungszwecke über die GTM-Oberfläche
So installieren Sie es
Finden Sie Ihre Lizenz-ID
Log in to your UniConsent account, go to Consent Manager > My Websites, and copy your site License ID.
Vorlage hinzufügen
In GTM, create a new tag, click Tag Configuration, then search for "UniConsent" in the Community Template Gallery and add it to your workspace.
Konfigurieren und veröffentlichen
Enter your License ID, select banner configuration, set the trigger to "Consent Initialization - All Pages", and publish your container. Your other GTM tags will now respect consent signals.
Weitere Ressourcen für Werbetreibende
Einwilligung für Werbetreibende
Umfassendes Consent-Management für Werbetreibende und Marketer.
Mehr erfahren →Google Consent Mode
Stellen Sie Conversion-Daten mit Google Consent Mode v2 für Google Ads und GA4 wieder her.
Mehr erfahren →Meta Ads-Einwilligung
Konforme Einwilligung für Facebook Pixel, Meta Conversions API und Instagram-Anzeigen.
Mehr erfahren →LinkedIn Ads-Einwilligung
Einwilligung für LinkedIn Insight Tag, Conversion-Tracking und Matched Audiences.
Mehr erfahren →Microsoft Ads-Einwilligung
Einwilligung für Microsoft UET-Tag, Bing Ads und Microsoft Audience Network.
Mehr erfahren →Retargeting-Einwilligung
Consent-Management für Retargeting-Pixel und Conversion-Tracking über alle Werbeplattformen hinweg.
Mehr erfahren →Beginnen Sie damit, Ihre Website und Anwendung gemäß EU-DSGVO, US-CPRA, CA-PIPEDA usw. konform zu machen
Registrieren