General Data Protection Regulation (GDPR) affects the business based in the European Union (EU). Or the business process the personal data from individuals in the EU.
Most marketing website has set up remarketing pixels like Facebook remarketing pixel, Google Adwords remarketing tags etc to grow their business. These tags and pixels use a user's cookie across the internet for displaying personalised campaigns.
Remarketing is one of the best things that's ever happened to online marketers and advertisers. But this changed since the General Data Protection Regulation (GDPR) comes into force on May 25th, 2018.
For simple, you have to tell the users you are using their cookies for marketing purpose, and also need the users to agree with this by collecting consent.
Google now requires all AdWords clients to obtain "legally-valid consent" to collect data for personalized ads from EU residents.
According to Google’s new EU User Consent Policy, marketers and advertisers need to meet the following requirements in order to use Google's analytics and remarketing tools when it comes to end-users in the EU:
GDPR affects Facebook pixels. You need to obtain consent from your users before firing the remarketing pixel.
GDPR also affects Facebook custom audiences. Doublethink before uploading an email list and your contact list, make sure all the email address has consented.
Allow users to withdraw their consent, allow users to change their mind.
Adopt a consent management platform like UniConsent to manage the consent process automatically for you.
UniConsent display the consent manager to users for the first time when the user load the web page, but not loading the remarketing tags and pixels.
The user also can change the option at the consent manager anytime.
Sign up form or contact form are always used on landing page for collecting leads and contact details from potential customers.
Signup form or landing page form should be GDPR friendly.
Based on GDPR consent you obtain must be freely given, specific, informed, and unambiguous.
Opt-in consent checkboxes should be added on the data form, you also have to explain how and why you are using the data.
Make sure the consent checkbox is not pre-checked.