New Hampshire Privacy Act (NHPA)

The New Hampshire Privacy Act (NHPA) was signed into law on March 6, 2024, and takes effect on January 1, 2025. New Hampshire joins a growing list of US states enacting comprehensive consumer data privacy legislation.

What Is the NHPA?

The NHPA establishes rights for New Hampshire residents over their personal data and imposes obligations on businesses that collect or process such data. The law follows the structure of other state privacy laws, including opt-out rights for targeted advertising and data sales, and opt-in requirements for sensitive data.

Who Does the NHPA Apply To?

The NHPA applies to businesses that conduct business in New Hampshire or produce products or services targeted to New Hampshire residents, and during the prior calendar year either:

• Controlled or processed the personal data of at least 35,000 consumers (excluding data processed solely for payment transactions); or
• Controlled or processed the personal data of at least 10,000 consumers and derived more than 25% of gross revenue from the sale of personal data.

Consumer Rights Under the NHPA

New Hampshire residents are entitled to:

• Right to access: confirm whether a business processes their personal data and request a copy
• Right to correction: request correction of inaccurate personal data
• Right to deletion: request deletion of their personal data
• Right to data portability: obtain a portable copy of their personal data
• Right to opt out: opt out of targeted advertising, sale of personal data, and profiling for significant decisions
• Right to appeal: appeal a business's denial of a rights request

Businesses must respond to verified consumer requests within 45 days, extendable by an additional 45 days when reasonably necessary.

Sensitive Data

Processing sensitive data requires opt-in consent from consumers. Sensitive data under the NHPA includes racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sexual orientation, citizenship status, genetic or biometric data processed to uniquely identify an individual, precise geolocation data, and personal data of known children.

Enforcement

The New Hampshire Attorney General enforces the NHPA. There is no private right of action. Businesses have a 60-day cure period upon receiving notice of a violation. Civil penalties of up to $7,500 per violation may be imposed for violations that are not cured.

How UniConsent Supports NHPA Compliance

UniConsent provides the tools businesses need to meet NHPA requirements:

• Opt-out and opt-in consent banners configurable by state
• Global Privacy Control (GPC) signal recognition
• Consumer rights request management
• Sensitive data consent workflows
• Integration with websites, mobile apps, and tag managers

Get started with UniConsent or explore our features.

Other US State Privacy Laws

• CCPA: California Consumer Privacy Act, learn more at CCPA
• CPRA: California Privacy Rights Act, learn more at CPRA
• CPA: Colorado Privacy Act, learn more at CPA
• VCDPA: Virginia Consumer Data Protection Act, learn more at VCDPA
• UCPA: Utah Consumer Privacy Act, learn more at UCPA
• CTDPA: Connecticut Data Protection Act, learn more at CTDPA
• TDPSA: Texas Data Privacy and Security Act, learn more at TDPSA
• DPDPA: Delaware Personal Data Privacy Act, learn more at DPDPA

Compare different US State Privacy Laws