Compliant with GDPR, CCPA, COPPA, LGPD, PECR, PDPA, PIPEDA, and more.
An MMP (Mobile Measurement Partner) is a third-party platform that helps app developers track ad performance across multiple channels.
Google’s App Attribution Partner (AAP) enables certified MMPs to integrate with Google Ads in a privacy-compliant way.
To ensure proper attribution and campaign optimization, AAPs rely on user consent signals collected via a Consent Management Platform (CMP) like UniConsent Mobile SDK.
You can find more details about Google AAP and Google MMP for Mobile Apps.
UniConsent CMP is designed to work seamlessly with SDKs from certified AAPs. It automatically detects when an AAP SDK (such as Firebase, Adjust, or AppsFlyer) is present in your app, and passes consent signals via the appropriate API whenever possible.
UniConsent CMP currently supports integration with the following AAP SDKs:
These integrations help ensure your app remains compliant with privacy regulations while maintaining accurate attribution and ad performance tracking.
