Comparación objetiva y verificable de las principales plataformas de gestión del consentimiento: certificaciones, modos de consentimiento de Google y Microsoft, GPP, Prebid, SDK móviles, planes gratuitos y precios.
Última verificación de los datos August 2026. Las certificaciones se pueden comprobar en los registros de IAB Europe y Google enlazados más abajo.
Deslice la tabla horizontalmente para comparar las seis plataformas
| Función | UniConsent | Usercentrics | Cookiebot | CookieYes | Didomi | OneTrust |
|---|---|---|---|---|---|---|
| IAB TCF 2.3 certified CMP | Yes (CMP ID 68) | Yes (CMP ID 5) | Yes (CMP ID 134, web only) | Yes (CMP ID 401) | Yes (CMP ID 7) | Yes (CMP ID 28) |
| IAB TCF Canada | Yes (CMP ID 68) | No (not on TCF Canada list) | No (not on TCF Canada list) | No (not on TCF Canada list) | No (not currently listed) | Yes (CMP ID 28) |
| Google-certified CMP | Yes (web and app) | Yes | Yes | Yes | Yes | Yes |
| Google Consent Mode v2 | Yes | Yes | Yes | Yes | Yes | Yes |
| Microsoft UET Consent Mode | Yes (certified) | Yes | Yes | Yes | Yes | Not documented |
| Shopify integration | Yes, Customer Privacy API | Yes, Customer Privacy API | Yes, Customer Privacy API | Yes, Customer Privacy API | Manual theme-code setup (beta) | Yes, Customer Privacy API |
| WordPress plugin | Yes | Yes | Yes | Yes | Yes (downloadable plugin) | Yes (CookiePro plugin) |
| Google Tag Manager | Yes | Yes | Yes | Yes | Yes | Yes |
| GA4 support | Yes | Yes | Yes | Yes | Yes | Yes |
| Google Ads support | Yes | Yes | Yes | Yes | Yes | Yes |
| IAB GPP | Yes, incl. MSPA and US states | Yes | Not documented | Not documented | Yes | Yes |
| Prebid.js header bidding | Yes (TCF, GPP, USP modules) | Via IAB TCF (no dedicated docs) | Via IAB TCF (no dedicated docs) | Via IAB TCF, Pro plan and up | Yes | Yes |
| Google Ad Manager | Yes, incl. Additional Consent | Yes | Yes | Yes | Yes | Yes |
| Mobile SDK | iOS, Android, Flutter, React Native | iOS, Android, Flutter, React Native | No (web only) | No (websites only) | iOS, Android, Flutter, React Native | iOS, Android, Flutter, React Native |
| Geo-targeting | Yes | Yes (Plus tier and up) | Yes (paid plans) | Yes (Pro plan and up) | Yes | Yes |
| Free plan | Yes, up to 50,000 users/mo | Yes, up to 1,000 sessions/mo | Yes, 1 domain, max 50 subpages | Yes, 5,000 pageviews/mo | No free plan | No free plan |
| Paid pricing from | From £20/mo self-service; Enterprise plan with SLA | From €7/mo (1,500 sessions) | From €7/mo per domain (50 subpages) | From $10/mo per domain; TCF from $25/mo | Quote-based, no published pricing | Quote-based, no published pricing |
| Domains / multi-site | Multi-site bundles up to 20 sites; unlimited on Enterprise | 1 domain per plan | Per-domain pricing | Per-domain pricing with overage charges | Quote-based | Quote-based, priced on daily visitors |
Session-based pricing per domain with a 1,000 sessions/month free tier. UniConsent includes 50,000 users/month free and multi-site bundles.
Per-domain pricing with subpage limits and no mobile SDK. UniConsent offers multi-site bundles and iOS/Android/Flutter/React Native SDKs.
Enterprise CMP with quote-based pricing and no free plan. UniConsent offers the same capabilities with transparent self-service pricing.
Enterprise CMP with custom quotes and no published pricing. UniConsent offers transparent pricing and self-service signup.
Per-domain, per-pageview pricing with overage charges. UniConsent includes multiple sites with flat rate pricing.
UniConsent no es solo una alternativa de autoservicio. Grandes organizaciones trabajan con el plan UniConsent Enterprise: sitios web y aplicaciones ilimitados, un SLA con soporte premium 24/7, asistencia en la migración desde cualquier CMP, servicio de integración personalizado e igualación de precios. Obtiene un servicio de nivel empresarial, partiendo de una lista de precios transparente en lugar de un ciclo de presupuesto.
Ver el plan EnterpriseLas afirmaciones sobre certificaciones se han contrastado con los registros oficiales: lista de CMP de IAB Europe, lista de CMP de IAB TCF Canadá, y lista de socios CMP certificados de Google. La información sobre funciones y precios procede de la documentación pública y de las páginas de precios de cada proveedor. Las entradas marcadas como «No documentado» indican que no se encontró documentación oficial del proveedor. Última verificación de los datos August 2026. ¿Ha detectado algo desactualizado? Escríbanos y lo corregiremos.
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