Banner de Consentimiento de Cookies para Google Tag Manager

Optimiza tus esfuerzos de cumplimiento con Google Tag Manager integrando UniConsent sin complicaciones. Añade fácilmente un banner de consentimiento de cookies a tu sitio y garantiza el cumplimiento del RGPD, la CCPA, la LGPD y la Ley de Cookies de la UE, con compatibilidad con los requisitos de Consent Mode.

Google Tag ManagerConsent Mode V2Plantilla de GTM
Google Tag Manager Cookie Consent Management with UniConsent
Microsoft certified CMP - UniConsent CMPIAB certified CMP - UniConsent CMPIAB TCF V2 certified CMP - UniConsent CMPIAB TCF Canada certified consent manager - UniConsent CMPGoogle-certified CMP Gold tire - UniConsent CMPGoogle-certified CMP partner

Qué incluye

Implementation instructions for deploying the UniConsent Consent Management Platform for UniConsent web application users using Google Tag Manager container tags. This article details the steps to create a GTM account, install the tracking code, and import and configure the UniConsent label template.

This guide will show you how to:

1. Implement the cookie consent banner in Google Tag Manager

2. Control cookie-setting tags in Google Tag Manager

3. Google Consent Mode V2 for Google Tags

The guide will also explains how to customize consent banner values, map key triggers, and block third-party scripts loaded through GTM.

Cómo configurarlo

You can easily set up the UniCosent CMP Tag on your website via Google Tag Manager using the UniConsent CMP Tag Template for GTM.

It is recommended to set up UniCosent CMP via Google Tag Manager if you are managing all your other tags with Google Tag Manager.

Google Tag Manager loads the UniCosent CMP Tag with the Consent Initialization - All Pages trigger. Then, use Consent Mode signals provided by the UniConsent CMP Tag to load your other tags in GTM.

1. Encuentra la licencia de UniConsent CMP

First, login to your UniConsent account, go to Consent Manager > My Websites, click Manage.

Second, click Install & Setup and find UniConsent CMP License to be used in Google Tag Manager.

UniConsent Installation

2. Implementa el banner de cookies en Google Tag Manager

First, Sign Up / Create a Google Tag Manager account. Find the Google Tag Manager container for your website, or create one if you are new to Google Tag Manager.

In Tag Manager, click the Accounts tab > Create Account.

Create Google Tag Manager Account

Enter an Account Name and select the Country for the account.

Enter the Container name and select the container type.

Create a container in Google Tag Manager

To create your container, click Create and agree to the Terms of Service.

Once the container is created, a modal will appear with two snippets of code to install on your site.

GTM Edit Code

Copy and paste the first part of the container tag immediately after opening the head tag of your website and the second part of the second iframe part immediately after the opening of the body tag.

Then it's time to adding UniConsent CMP Template

2. Encuentra o añade la plantilla de UniConsent CMP

To add a tag, in Workspace > Tags click New.

GTM Workspace

Enter the tag name and Click on Tag Configuration

GTM Create Template

You can find the UniConsent Tag by clicking here or locate it manually.

Add a new tag to the Google Tag Manager container by clicking Discover more tag types in the Community Template Gallery.

Add UniConsent CMP Tag

Search for UniConsent and add it to your container.

Find UniConsent CMP Tag Template in the Community Template Gallery

Choose the UniConsent CMP template and click Add to workspace > Add to add it to your GTM installation.

Add UniConsent CMP to Tag Template

Use the Configuration tab to select a banner configuration based on your needs. Enter your site UniConsent License ID to set default consent settings and other settings.

The trigger should be Consent Initialization - All Pages.

Configure the UniConsent CMP Tag by entering your license ID

To add Default Consent Setting:

First, click Add Setting.

Second, depending on your requirements, select Enable/Deactivate from the drop-down list for each cookie category.

Set the region by entering the ISO standardized (ISO 3166-2) code for the specific region you want to geo-target with the banner. If you don't want your banner ads to target specific regions around the world, leave it empty for All the regions.

See the ISO 3166-2 standard for the corresponding region codes.

Then, click Add.

Add UniConsent CMP to Tag Template

Finally, remember to publish the changes on your website and add the Google Tag Manager tag to your site based on the instructions.

3. Usa la configuración de consentimiento de Google Tag Manager para controlar las etiquetas (modo básico)

Then you can use Consent Mode signals to manage all the other tags.

Enable the feature at GTM Container SettingsControl Tags Loading with Consent Mode

4. Consent Mode V2: modo de consentimiento avanzado para las etiquetas de Google

Consent Mode V2 Advanced Consent Mode allows website owners to tailor tag and cookie behaviours based on various consent states. In Advanced Consent Mode, Google Tags load before your consent banner appears. The consent banner collects the user’s consent status, which is then detected by Consent Mode and communicated to your Google Tags, enabling them to adjust their behaviour accordingly.

Tipos de consentimiento predeterminados de Google Tag Manager

1ad_storage

Para habilitar el almacenamiento del navegador (como las cookies) relacionado con la publicidad.

2ad_user_data

Para habilitar las cookies publicitarias y establecer el consentimiento para el envío de datos personales al servicio principal de la plataforma de Google.

3ad_personalization

Para habilitar el uso de datos personales con fines publicitarios, como el remarketing o la segmentación por intereses.

4analytics_storage

Para habilitar el almacenamiento del navegador (como las cookies) relacionado con la analítica, p. ej., la duración de la visita.

5functionality_storage

Para habilitar el almacenamiento del navegador que da soporte a la funcionalidad del sitio web o la app, p. ej., la configuración de idioma.

6personalization_storage

Para habilitar el almacenamiento del navegador relacionado con la personalización.

7security_storage

Para habilitar el almacenamiento del navegador relacionado con la seguridad, como la funcionalidad de autenticación, la prevención del fraude y otras protecciones del usuario. Los usuarios serán informados sobre los fines específicos de almacenamiento en la declaración de cookies, pero este tipo no requiere el consentimiento del usuario final.