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UCPA: Utah Consumer Privacy Act

On March 24, 2022, Utah signed the Utah Consumer Privacy Act (UCPA) into law similar to other states privacy laws.

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UCPA

¿Que es la UCPA?

La UCPA es la Ley de Privacidad del Consumidor de Utah, firmada como ley el 24 de marzo de 2022. Es una ley de privacidad similar a la CCPA de EE. UU.

La UCPA define "venta" como "el intercambio de datos personales a cambio de una contraprestacion monetaria".

Diferencias con CCPA, VCDPA, CPA, GDPR

  • No proporciona a los residentes de Utah la capacidad de corregir o actualizar sus datos personales, a diferencia de la CPRA, VCDPA y CPA.
  • No requiere que las empresas ofrezcan un derecho de apelacion si la empresa rechaza actuar sobre una solicitud, a diferencia de la CPRA, VCDPA y CPA.
  • No requiere consentimiento previo de inclusion (opt-in) para procesar "datos sensibles"; solo requiere un aviso claro y la capacidad de excluirse del procesamiento de datos sensibles.
  • No proporciona derechos de exclusion ni requisitos de divulgacion adicionales en relacion con la toma de decisiones automatizada o la elaboracion de perfiles.
  • No se aplica a los datos personales recopilados en el contexto laboral o en el contexto B2B.

¿A quien se aplica la UCPA?

La UCPA se aplica a cualquier "responsable" o "encargado del tratamiento" que:

  • Opera en Utah o produce productos o servicios dirigidos a residentes de Utah
  • Tiene ingresos anuales de al menos $25 millones
  • Controla o procesa los datos personales de al menos 100,000 residentes de Utah en un ano; o deriva mas del 50% de sus ingresos brutos de la "venta" de datos personales y controla o procesa los datos personales de al menos 25,000 residentes de Utah.

Derechos del consumidor bajo la UCPA

  • Acceder a sus datos personales
  • Obtener una copia portatil de sus datos personales
  • Solicitar la eliminacion de sus datos personales
  • Excluirse de la "venta" de sus datos personales, excluirse de la "publicidad dirigida"
  • Tener la garantia de no ser discriminados por ejercer cualquiera de los derechos anteriores

Aplicacion y multas de la UCPA

Las empresas deben aceptar o rechazar estas solicitudes dentro de los 45 dias posteriores a su recepcion.

La UCPA proporcionara a las empresas un periodo de subsanacion de 30 dias por presunto incumplimiento.

Las multas de la UCPA son de $7,500 por infraccion o danos reales a los consumidores.

UCPA y gestion del consentimiento

Los responsables deben obtener el consentimiento del consumidor antes de procesar datos sensibles.

Cronologia de la Ley de Privacidad del Consumidor de Utah (UCPA)

  • Firmada como ley el 24 de marzo de 2022
  • La UCPA entrara en vigor el 31 de diciembre de 2023

Otras leyes de privacidad estatales de EE. UU.

  • CCPA: Ley de Privacidad del Consumidor de California, mas informacion en CCPA
  • CPRA: Ley de Derechos de Privacidad de California, mas informacion en CPRA
  • CPA: Ley de Privacidad de Colorado, mas informacion en CPA
  • VCDPA: Ley de Proteccion de Datos del Consumidor de Virginia, mas informacion en VCDPA
  • UCPA: Ley de Privacidad del Consumidor de Utah, mas informacion en UCPA
  • CTDPA: Ley de Proteccion de Datos de Connecticut, mas informacion en CTDPA
  • COPPA: Ley de Proteccion de la Privacidad Infantil en Linea, mas informacion en COPPA

Compare las diferentes Leyes de Privacidad Estatales de EE. UU.

¿Como cumplir e implementar la solucion de cumplimiento de la Ley de Privacidad del Consumidor de Utah?

Utilice una plataforma de gestion de consentimiento como UniConsent para ofrecer a los consumidores control total sobre la recopilacion de datos, funciones de exclusion y gestion de las comunicaciones de preferencias.

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