UniConsent Now Supports the WP Consent API for Enhanced Privacy Compliance

UniConsent now supports the WP Consent API, making it easier for WordPress sites to manage user consent. This integration allows your plugins to coordinate consent handling seamlessly, with no extra setup required.

UniConsent Now Supports the WP Consent API for Enhanced Privacy Compliance

What Is the WP Consent API?

The WP Consent API is a standard way for WordPress plugins and themes to share a user’s consent choices. For example, if someone agrees to analytics cookies, any plugin using the API can read that consent and respond accordingly. If they decline, the plugin knows not to load anything related.

It doesn’t manage cookies directly. It doesn’t show a banner. It just keeps track of the consent signal and makes it available to other tools.

This simple coordination helps you avoid things like:

• Plugins loading scripts before a user gives consent

• Multiple consent banners overlapping

• Conflicting plugin behavior

Introduced as a feature plugin in 2020, the WP Consent API has quietly grown in adoption. As of December 2024, the WordPress core team is actively considering integrating it into WordPress itself.

Why WordPress Needs the WP Consent API

More and more WordPress plugins are using WP Consent API. WordPress itself may soon include it as a core feature. So it made sense for us to get on board early.

By supporting it now, UniConsent users can avoid compatibility issues later. It also means you won’t have to set up separate consent rules for different plugins — everything runs through one system.

How It Works

When a user gives or denies consent, UniConsent passes that information to WP Consent API. Other plugins can then read that consent and decide what to do — for example, load a script, block a cookie, or do nothing.

You don’t need to change anything in your setup. If you’re using UniConsent and have enabled WP Consent API support, it works in the background.

Benefits for Your Wordpress Site

• Less conflict: Plugins don’t fight over who controls consent.
• More consistent: Users see one set of options, not multiple.
• Better compliance: You reduce the risk of setting cookies without permission.
• Future-ready: If WordPress adds this to core, you’re already covered.

If you're already using UniConsent on your WordPress site, you're good to go. If not, and you're looking for a CMP that’s built to integrate with what WordPress is moving toward — Contact UniConsent.

WP Consent API FAQ

• What is WP Consent API?
• How to Enable WP Consent API with UniConsent
• How WP Consent API Works?
• How Do WP Consent API Categories Map to Google Consent Mode and IAB TCF

About UniConsent

UniConsent is a part of Transfon's privacy-first User Experience Platform serves tens of millions of users per day to provide a seamless privacy experience for both users and publishers in the age of post GDPR. Contact us to know more: hello@uniconsent.com