UniConsent Is a Certified Microsoft UET CMP and Microsoft Clarity CMP

UniConsent Is a Certified Microsoft UET CMP and Microsoft Clarity CMP

UniConsent is officially certified by Microsoft as both a Microsoft UET (Universal Event Tracking) CMP and a Microsoft Clarity CMP. This certification means that UniConsent users can manage consent for Microsoft's advertising and analytics platforms from a single consent banner, with automatic consent signal forwarding and full regulatory compliance.

What Is Microsoft UET Consent Mode?

Microsoft UET Consent Mode controls how Universal Event Tracking tags behave based on user consent. When a user interacts with the UniConsent consent banner, the consent decision is passed directly to Microsoft UET via the ad_storage consent signal:

• Consent granted: UET operates normally, reading and writing first-party and third-party cookies for conversion tracking, remarketing, and audience targeting.
• Consent denied: UET stops writing first-party cookies and stops writing third-party cookies for advertising purposes. Third-party cookies may still be read for fraud and spam prevention only.

UniConsent sets the default consent state to denied and automatically updates it to granted when the user provides consent. No advertising cookies are set before the user makes a choice.

What Is Microsoft Clarity Consent Mode?

Microsoft Clarity is a behavioural analytics tool that provides session recordings, heatmaps, and user interaction insights. Like UET, Clarity now supports Consent Mode, allowing its tracking behaviour to adjust based on user consent.

When integrated with UniConsent:

• Consent granted: Clarity captures full session recordings, heatmaps, and behavioural data to help website owners understand how users interact with their site.
• Consent denied: Clarity limits data collection in accordance with the user's privacy preferences, ensuring compliance with GDPR, UK GDPR, and other privacy regulations.

UniConsent automatically forwards the consent signal to Clarity alongside UET, so there is no additional setup required for website owners who already use UniConsent.

UniConsent: Multi-Platform Certified CMP

UniConsent is certified across all major advertising and analytics platforms:

• Google CMP Gold tier partner for Google Ads, Google Analytics, and Google Tag Manager
• IAB TCF CMP for EU and Canada, supporting programmatic advertising compliance
• IAB GPP CMP for US state privacy laws including CCPA/CPRA, Virginia CDPA, Colorado CPA, Connecticut CTDPA, and other state-level regulations
• Microsoft UET CMP for Microsoft Advertising conversion tracking and remarketing
• Microsoft Clarity CMP for behavioural analytics and session recording

This means you can manage consent for Google, Microsoft, IAB TCF, IAB GPP, and programmatic advertising vendors from a single UniConsent implementation, without maintaining separate integrations for each platform.

Getting Started

If you are already using UniConsent, consent signals for Microsoft UET and Microsoft Clarity are forwarded automatically. No additional configuration is needed.

If you are new to UniConsent:

1. Sign up at app.uniconsent.com and configure your consent banner.
2. Install the UniConsent tag on your website before the Microsoft UET and Clarity tags.
3. UniConsent automatically sets the default consent state to denied for ad_storage and analytics_storage.
4. When a user grants consent, UniConsent updates the consent state, and both UET and Clarity begin full tracking.

For detailed setup instructions, see the Microsoft UET Consent Mode guide.

About UniConsent

UniConsent is a certified Google CMP Gold tier partner, certified IAB TCF CMP for EU and Canada, certified IAB GPP CMP for US privacy laws, and certified Microsoft UET CMP and Microsoft Clarity CMP. As part of Transfon's privacy-first User Experience Platform, UniConsent serves tens of millions of users per day, providing a seamless privacy experience for both users and publishers. Contact us to learn more: hello@uniconsent.com